Quality Management Assessment Summary Essay Example for Free

Quality Management Assessment Summary Essay The health care quality management responsibilities are to evaluate care that is provided to patients and make sure that these patients receive quality health services. The quality management helps give understanding and awareness to the organization policies and goals. Having risk management in the organization helps reduce any potential of negative impacts that could be placed on any of the patients’, staff and also the organization itself. In hospitals this is a challenging and complex process which payers and participants require that health organization should engage in efforts to evaluate the validity ensure their relevance in quality. One of the basic concepts of quality management is continuous quality improvement which is forever ongoing effort to enhance improvements or process of approach. Throughout time you will use a cycle step develop with a plan by identifying what needs to be changed and establishing a plan, then you have the action of do which is putting the plan to work by implementing the new changes, the other concept is check use data to analyze results and try to see if it made a difference, lastly is act upon plan. The term is interchangeable also called continual improvement and continuous improvement. Another concept of quality management is called total quality management takes a look at overall quality, the design and development which is what the continuous quality management does. Total quality management job is to make sure that they customer expectations of service are met with high quality. Total quality management are associated with the production requirements, creation of plans, prevention of cost and training preparation of the process put in place. All the names of how they address quality management just depends on the industry which makes the name vary from one organization to the next but all means the same thing. The performance management is different because this is a continuous process of communication and clarifying one’s job responsibilities, priorities, to make sure there is mutual understanding between the supervisor and employee. A performance management encourages development and feedback also fosters teamwork among the employees, resolves performance problems, recognizes quality performance and provides decisions on promotions and pay for performance. The performance improvement is somewhat similar to performance anagement because both descriptions implementing interventions for improvements, identifying the problem, encourage employees, offers feedback about performance, educate about job expectations, and offers incentives for performance. Where I work at the hospital we use quality management and they help by reviewing policies and procedures for the organization and for each department. Monthly meetings with the quality management to make us aware of the feedback they get about the quality of service or if they are educating us on new change. Over the years the hospital sets new goals to achieve and want to eliminate poor performance, unnecessary readmissions that cause a financial burden on the organization, so the new implementation of principles will help everyone make this happen. The hospital would like to offer the patients larger role in their health, treatment and hospital experience. The long term goal is to be an anchor of health in the community that helps improves the access, quality, lower cost, and efficiency. We utilize case managers to evaluate admissions to prevent costliest episodes of care which is that unnecessary readmission; this is a short term goal which will not take long to revise. This is informing this team that they are decision makers and this requires the team to help organize what the appropriate protocol is for unnecessary readmission. Another long term goal is the communication across the board for the continuum of care should be improved and need to be building a foundation to help one another coordinate care. Short term goal the hospital needs to rely in a shared belief in evidence based medicine. If there is a protocol in place but the provider detours and does something that they know will work this is information that will need to be shared and documented, to help quality management review and could possibly make revisions in the protocol. This is a plus if we can see patients benefit from this evidence based medicine, and if it is not reported than this means everyone is doing their own thing and not sharing the information to get everyone on the same page. Past experiences impact decisions making and can be positive result because the avoidance is making same decisions as before. External and Internal influence in marketing, health quality initiatives have a huge impact on the hospital. Influence is through developing the right supportive culture, attracting and keeping the right employees to promote quality, updating an in house quality process and furnishing the right tools to their jobs. Having high quality comes from physicians, nurses, administrators and ancillary staff to give high quality care and have effective improvements in order to be successful. It is everyone job to be a team player and participate in helping the hospital achieve the goals. The right supportive culture reflects good leadership and involvement with the hospital by reporting performance indicators, improvements proofs by results, and also promoting a safe environment for everyone. If you don’t have the right support staff then the hospital will be incompliant facing many fines for violations. Developing effective in house outcomes and cost shows the quality of the hospital. This part of the hospital is trained to facilitate the problem solving process with physicians and other employees. Effective problem solving leads to evidence based on the protocols put in place to enhance efficiencies for instance reduce turnaround time in the emergency room or turn around time for test results. The negative impact of this not being successful is that it could ruin the hospital reputation; word of mouth is why majority of the patients’ come. It is very important that the staff of the hospital has the right tools to do their jobs this allows all staff to give high quality care on daily basis and will help identify problems when they do surface, being that the right tools will not be one of them. Not having the right supplies could cause some safety problems with patient care and environmental which could lead to many lawsuits. All hospitals want to improve the quality of care and patient safety because they are taking on the challenge to move forth. What distinguishes the hospital from others is that addressing the issue is not the only thing that needs to be done but back up what is implemented with concrete actions and research more deeply to identify the root causes, providing a solution and being accountable for it. The fundamental qualities which are important and implemented are data quality assessment, data quality measurements and operation data quality improvements. The data quality assessment is the information needed when treating patients and physicians have been made aware of poor data quality ffects the hospitals operation. By quantifying the gap in the value the practitioner can review and determine a cost effective and also the speed the quality improvements. For instance, when a package that was intended for someone else goes to the wrong address that increases mailing and shipping cost because of the incorrect address. Data quality measurements are the results from the data quality assessment in which the data quality analysts synthesize that information and also concentrate on the elements. This is reported with a scorecard showing units of measures and thresholds for example, with the packing going to the incorrect address this can be defined by using quality validation rules for the each address and the information can be all gathered of all incorrect addresses in the system to show why the increase cost. Operational data quality improvement is used to identify data quality rules and this is approved through data stewardship procedure. Clinical and administrators get assistance from both quality management and risk management to improve clinical practice and organization systems. Risk management and quality management collaboration will improve patient overall care, improving external compliance, shielding the hospital from all other risk. Risk management can ensure a flow of information between staff, departments to get better results on patient care also keeping in mind protecting hospital from any exposure of statutes. The unity of risk management and quality management the hospital will benefit and enhance patient safety and minimize the harm of the patient. There will be less duplication, improve communication, coordination of activities through the organizational policy.

Hamlets downfall stems from his inability to revenge Essay Example for Free

Hamlets downfall stems from his inability to revenge Essay Hamlets downfall stems from his inability to revenge. How is this fore grounded in the early parts of the play, breaking from the traditional conventions of an Elizabethan revenge tragedy? It can be said that Hamlets procrastination and inability to act result in his eventual demise. Shakespeare forewarns the audience of Hamlets flaws throughout the play, in his soliloquies and also through the exploration of the Elizabethan revenge tragedy. During the Elizabethan period, it was commonplace to write within the genre of the revenge tragedy. This particular genre was extremely popular with the public due to the themes it embodied. Namely restoring order through punishing vice and gaining personal retribution. Other features often included treason, incest and the appearance of a ghost. Hamlets belief in the occult and fear of damnation embodies the feelings of people at the time, The spirit I have seen may be a devil, and the devil hath power to assume a pleasing shape perhaps out of my weakness and my melancholy abuses me to damn me. Hamlet is unusual in that it is set in Denmark, a protestant country. When examining vice and human failings, Shakespeare and other writers often set their plays in catholic countries. The reason for this being that the examination of vice in Hamlet would not appear to be critical of the English court and also his ethical dilemmas would strike more of a chord with his audience. One such issue that is thought about by many people is suicide. Hamlets early mention of this prepares the reader for his eventual downfall. At the beginning of the play Hamlet expresses his wishes to die Oh that this too too solid flesh would thaw, and resolve itself into a dew. The use of solid simply expresses his wish to just melt and disappear into nothingness. Some texts however, replace solid with sullied, giving the quotation a slightly more interesting meaning, perhaps referring to the incest occurring between his mother and his uncle, a subject on which he must not make his opinions known. It also implies that he is also talking of the corruption in his own flesh. Some interpretations of the play suggest that Hamlet has a possible Oedipus complex (sexual obsession with his mother); this is further highlighted in his later comments about incestuous sheets, although this probably just refers to his mothers relationship with his uncle. Incest was a popular vice in the Jacobean genre, as it is regarded to be a mortal sin, specifically when involving a mother and her son. It is clear however that Hamlet does wish to kill himself, although he realises that God is against suicide as it is also a mortal sin, That the everlasting had not fixd his cannon gainst self slaughter. His religious beliefs also conflict with his need to revenge as the church also teaches that revenge is wrong under all circumstances. This conflicts with the Elizabethan revenge tragedy, which usually address the dynamics rather than the moral side of revenge. Hamlets role changes throughout the play; in the opening act, Hamlet plays the malcontent. He is still in mourning for the death of his father, almost a juxtaposition to the celebration around him due to his mothers wedding. The burden of revenge and the corruption around him leads to his supposed madness, brought on by his inability to cope with the pressure, he comments earlier in the play that he is no Hercules. It is likely that Hamlet uses the disguise of madness to speak the truth, as it excuses him from the consequences of what he says. An example of this is Hamlet talking to Polonius about his mistreatment of his daughter, You are a fishmonger [pimp], as Polonius uses his daughter to get to Hamlet. Hamlet does not wish to be used in this way by the ghost, who may be an evil spirit, and so damn his soul, the main reason perhaps for his procrastination. Shakespeare uses soliloquies to share Hamlets innermost thoughts with the audience, who sympathise with his various predicaments. These speeches establish Hamlets is more of a scholar than a man of action like his father; he realises this and admits that he is no Hercules. Without the encouragement of the ghost to revenge it is doubtful that Hamlet would have ever killed Claudius. He has sworn to suffer stoically, and hold his tongue. Even when he is sure that the ghost speaks truth, he will not kill the king while he prays for fear that Claudius will escape hell, a villain kills my father; and for that, I, his sole son, do this same villain send to heaven. In this sense Hamlet is very much an opposite of Laertes, who wishes to revenge his fathers death. Unlike Hamlet, he is not afraid of being damned for the act of revenge I dare damnation. Laertes is more of a traditional Jacobean revenger as he uses the stereotypical images and words of the hero to cut his throat I th church, and is an obvious opposite to Hamlet. It is ironic that Hamlet is incapable of acting on his filial obligation of his fathers most foul and unnatural murder when he would rid Denmark of corruption by doing so, but Laertes is prepared to revenge the murder of his corrupt father. It is debatable whether it is Hamlets procrastination that leads to his eventual death, as at the beginning of the play he threatens Horatio with his sword unhand me gentlemen, by heaven Ill make a ghost of him that lets me! It could be suggested that Hamlets eventual death is due to his disobedience of the ghosts orders, taint not thy mind, an almost impossible order as Hamlet is exposed to corruption firstly from his uncle, Claudius, the instigator of corruption, also through the accidental murder of Polonius, his doomed relationship with Ophelia and his immoral thoughts of his mother, Hamlet gradually becomes corrupted. Calderwood comments, Hamlets solution for the moment is to take refuge in the cleft between action and inaction. He does not act but instead plays mad, which cuts his behaviour off from the world of pragmatic affairs in which action and inaction have no meaning. Hamlet, after Claudius death would have become king, but through revenging he becomes part of the problem It is a massy wheel. to whose huge spokes ten thousand lesser things are mortisd.. When it falls, each petty consequence, attends the boistrous ruin. Hamlets death provides a fresh start for Denmark. He may not have perhaps made a balanced king, especially due to his outbursts of madness, thus he would be unbeneficial to the kingdom. This is expressed in the play when Rosencrantz says: The cease of majesty dies not alone, but like a gulf doth draw whats near it with it. It is perhaps due to this reason that Hamlet must die, in order to fully restore order in Denmark. The breaking of the traditional revenge tragedy makes Hamlet so much more appealing to its readers, as it is not confined to the question of how to revenge. It answers questions to which everyone is prone to debate (do we take arms against our problems or suffer stoically? ), hence its popularity. Shakespeare alerts us to Hamlets various failings through soliloquies with the audience in which we hear his innermost thoughts. Hamlets eventual death is due to a combination of emotional stress an inability to act, and his desire to always do the right thing, causing him to slip into a world where he doesnt have to act, but also to wastes valuable time. Hamlet is tainted by the corrupt, a reason in the end for why he must die.

Marketing mix components role in market strategy

Marketing mix components role in market strategy The firms task is to find the best solution for its marketing decisions variables. The settings constitute its MARKETING-MIX. The M-Mix is the framework of policies which are used by the marketer to get success in the field of marketing. The MARKETING MIX in the form of 4Ps is interdependent on each others. The following are the components of Marketing mix: There are four types of components: 1. PRODUCT 2. PRICE 3. PROMOTION 4. PLACE COMPONENTSSS PRODUCT PRICE PROMOTIONON PLACE 1. Pricing Objectives 2. Price Fixation 3. Discount Policy 4. Credit Terms 1. Advertising 2. Sales -Promotions 3. Customer -Aids 4. Sales -Contests 1. Channels 2. Inventory -Level 3. Warehousing 4. Transport -ation 5. Retailing 1. Planning 2. Features 3. Variety 4. Branding 5. Packging 6. Labelling Figure 1: Components of 4ps Marketing Mix. 1. PRODUCT MIX- Product is sum total of tangible and intangible attributes includes product designs, style, size, colour, branding, packaging, labeling etc. Some important variables of Product Mix are explained here: PRODUCT DESIGN PRODUCT LINE PRODUCT QUALITY Figure 2: Important Variables of Product Mix. Product Design: Product must be designed in a manner as desired by the target consumers. Good designing increases sales. It is very important features in consumer products like shoes, readymade garments etc. Product Line: It is a group of closely related product. For example: BPL Co. manufacturing Televisions, Music System, etc. Product Quality: Product Quality depends on design, material used, workmanship etc. The quality can be fixed in terms of; size, weight, colour, shape, flavour etc. 2. PRICE- The value of product expressed in terms of money is known as Price, Buyer and seller can only exchange goods and service on the agreed price. Some important variables of PRICE MIX are explained here: Pricing policies and strategies Terms of credit Resale price maintenance Profit margin Figure 3: Important Variables of Price Mix. Pricing policies and strategies: The pricing policies and strategies are the guidelines which helps the producer in determining the price as to match the market needs. The price is depends upon factors like demand, cost, competition, nature etc. Terms of credit: To increase the sales, credit sales are necessary. Credit sales is necessary to run the business it certainly increases the profitability. It is decided on types of customers. Resale price maintenance: It removes price competition and increases the goodwill of the firm. Resale price maintenance is a practice and a source to earn money. Profit margin: Profit margin is a difference between the final price paid by a customer and cost of production .This include margin of retailer, wholesaler and the producer. 3. PROMOTION- Promotion is a mean by which marketer talk to its existing and potential customers. It is a mixture of communication. Promotion efforts can be Personal or Impersonal. It is depend on customers acceptance. Some Important variables of promotion mix are explained ere: PERSONAL SELLING TRADE FAIRS PUBLIC RELATIONS SALES PROMOTION Figure 4: Important Variables of Promotion Mix. Personal selling: An oral communication between a firm and its customers is known as Personal selling. In order to make best use of sale force, proper policies should be prepare regarding selection, training, recruitment, motivation and controlling. Sales Promotion: A bridge between advertising and personal selling is known as Sales promotion. Trade fairs: Trade fairs are the places where manufactures and dealers gathered for selling their products. Public Relations: It is an attempt to achieve good relation with public. Public Include: customers, banks, shareholders, suppliers, competitors etc. 4. PLACE- The smooth flow of goods and its services from the manufacturer to consumer by creating under time and to the proper place is known as Place Mix. Some Important variables of promotion mix are: TRANSPORTATION WAREHOUSING INVENTORY LEVELS DISTRIBUTION CHANNEL PHYSICAL DISTRIBUTION Figure 5: Important Variables of Promotion Mix. CONCLUSION Thus, there are four types of components of MARKETING MIX. They are helpful in different ways to design the market strategy. Top summaries about the 4ps Marketing mix, there are some bullet points to remember, as follows: 4Ps are interdependent on each other( each depend on others) 4Ps constitute your Marketing Strategy. Independent Variables ( We can Control These) Product is only one P. Sales Volume is the dependent variable. Q2: Explain the importance of segmentation? Justify yours arguments with examples? INTRODUCTION: Market segmentation is the sub-division of a market into homogeneous subsets of customers. It is the strategy of dividing markets in order to conquer them. It is consumer-oriented. In this supply is bended according to demand. Thus, every area of market can be addressed with a targeted marketing mix. Importance of Segmentation: Knowledge of Market Opportunities Knowledge of Customers Needs Increase Of Sales volume Better assessment Of the competition Proper Allocation Of Resources Adjustments in Products Helpful in Advertising Beneficial for consumers Figure 6: Types of Segmentation. There are five importances of segmentations: 1. Knowledge of market opportunities- With the help of market segmentation Marketers are in a better position to locate and compare the opportunities of market. E.g. In rural area there is less scope for sports facilities so the marketers can readjust their strategy. 2. Proper allocation of resources- Segmentation lead to proper allocation of resources because customer is the focus of all marketing efforts therefore he can allocate his limited financial resources according to the needs of different segments. 3. Knowledge of customers needs- All marketing activities are directed towards the satisfaction of consumer. With the help of segmentation it becomes easy to measure the level of segmentation in easy segment and also to make improvements in the segmentation level. 4. Increase in sales volume- The market producer can increases his sales volume by segment with the help of knowing demand pattern of the product. E.g. Clinic All Clear manufacturers provide variety of shampoos like clinic all clear Anti-Dandruff shampoo clinic all clear for men for its different customers. 5. Better assessment of the competition- These segmentation of market helps in assessing correctly the strength and weakness of the competitors. It also helps to know the level of competition in each segment. If the competitors has stronghold any segments, there is no use in wasting resources on such segments. 6. Adjustment in products- Under market segmentation marketers can easily make finer adjustments in their products and market communication according to the change in taste, need, nature and income of the consumers . 7. Helpful in advertising- With the help of market segmentation consumers through effective advertising media then the choices, habits, preferences, needs of different buyer groups are duly recognized. 8. Beneficial for consumers- Segment results in product wars between the giant manufacturers. E.g. Coca-Cola Vs Pepsi, Polo Vs Mint, Colgate Vs Close Up and so on. Other Importance of Market Segmentation: By focusing the relevant segments, marketers can get benefits very accurately. In market segmentation, a marketer is able to create new market for his products. Segmentation also helps in best allocation of marketing budget. By segmentation the producer, the working of different intermediaries or the distribution channels can be effectively evaluated. CONCLUSION: Thus, we conclude that MARKET SEGMENTATION helps the manufacturers and the marketers to match their products with the real needs of the consumers groups. It is Beneficial for customers. It is helpful to Increase in sales volume. Q3.Choose a product of your own choice and how does branding helps to promote this product? INTRODUCTION: Branding is a process by which a product is branded. It is a process of stamping a product with the some identifies name and mark. It means giving a distinct individuality to a product. Branding gives a specified name to a product or group of products of one seller. Branding gives the product individuality. MEANING OF BRANDING: A brand is a name, term, sign, symbol, or design used to identify the product of one firm and to differentiate them from the products of the competitors. A brand is an integral part of the symbol appearing on the product. Once the business start running on full stream, branding helps a lot in sense of strategy. To lead to this discussion I am going to discuss on footwear (shoes) as my product for this. There are different types of brand in footwear market and depth of each of these brands is extremely deep, but to make this discussion be specific I like to specifically talk on one brand named NIKE. Analysis of Nike Brand: Nike is a group of companies and distribution of footwear, cloths and sports products. They manufacture and distribute more than 200 models of footwear, spanning specialties in many sports, from running, basketball, to soccer and baseball cleats, to golf.   Each product of Nike is current, stylish and sleek.  Nike is an equipment, shoe and athletic apparel company.   Most of their customers are high performance athletes. They also are consistent with who does not fit their target market most of us!   Basically, Nike has built an international enterprise around top performing athletes.   There are more than 100 athletes signed on and wearing Nike product for promotions and marketing. The success and performance of the Nike is represented by athletes are their target market.   Nike obviously meets their needs.  To meet their target market they do such a good job, in fact, it has brought some criticism.   There is large number of shoe manufacturer and handful of them is easily recognizable, I would like to say it is quite up and down in the shoe business. In the market of pricing, Nike is always in line with their competitors. Most of competitors against Nike are Adidas, Reebok, New Balance, and many others, depending on the specific need.   This is very common now-a-days for the high ambitious competitors and surprising as they could receive more of a premium for their product. Nike uses some psychological techniques to boost their marketing with the name of brands. As Nike brand is very reliable and soft. They offer majority of warranties of the product with make trust bond between customer and company, and attract more customers. As they offer the best product in the market, once a customer bought product they do verbal marketing after using the product, which helps the company in sales and more profitable. Nike organizes events for their customer and offer vouchers on the limited sales which attract more customers for future. Nike provides more than 300 of styles and provides choices to customers. In terms of distribution, Nike has found all the right places.  Sports retailers such JJb sports, sports Direct, Sports Authority and some of the branded sole traders are common places to find them.  As the modern world come to online selling, now Nike starts providing home delivery to their customers under their budget prices. Nike manufacture shoes in the season and try to sell within the season with the new modified pieces for next seasons, if they found out of season and out of production, they starts selling on discount outlets for the clearance purpose. This strategy provides Nike product to the customer who are unable to buy product in the season because of high prices. CONCLUTION:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After analyzing Nike strategies, marketing mix, the product and promotion of Nike is admirable. These techniques show us that with an edge towards excellence, any branded product can achieve dominance. Q4. Carry out the SWOT analysis for a company of your own choice? INTRODUCTION: SWOT stands for: S-STRENGTH W-WEAKNESS O-OPPORTUNITY T-THREAT To analyse the concept of SWOT, I studied NOKIA Corporation. In the Telecommunication equipment market Nokia Corporation named in worlds largest manufactures. It has since established a leading brand presence in many local markets. GSM, CDMA and WCDMA are the common known mobile communication equipments offered by NOKIA in the current market. Not only electronic satellite but mobile phone infrastructure and many other telecommunications equipments such as broadband access, professional mobile radio, traditional voice telephony, wireless LAN, ISDN, voice over IP and a line of satellite receivers. SWOT Analysis of the Company: Nokia Strengths: Nokia has very strong financial aspects, with much more profits in the business. It has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. There are many choices of products available for all class. There are many good prices of second hand NOKIA mobile phones compared to other mobile phones. Weakness: After analyzing Nokia, we found out about lots of strengths and some weakness. The cost of the product offered by company is one of them. Some of the technology used by NOKIA is not user friendly, which is not helping the targeted customers. The price of the product is another main issue. There are very few service centers for the Nokia product repairs, which cause to bad service after sale. Opportunity: Nokia has large number of opportunity to increase its business in international market. With the large number of different types of products, mixer of features and wide selection price range for all people, it has an advantage over the competitors around. Nokia has to target right customer at right time to gain the most out of the situation according to the standard of living in the world, which will increased the purchasing power of the people and sales market of the company. Threats: As every company has to face many crisis and threats in their marketing, financial and development, Nokia also has to face many threats to tackle to maintain its position as market leader in the international market. The common threats for Nokia is like emerging of other telecommunication companies in the international market with huge range of product. The companies like Sony Ericsson, Apple (iPhone), Blackberry (Smartphone), Android, Motorola and Cingular (U.S) etc. These companies have come to the stand of tough competition with Nokia in the field of Mobile Phones. Threats for Nokia from others include, providing cheap phones, new style and type, new features, good services after sale etc. So, Nokia has to keep in mind that there are many growing competitors around the world and how to take over them. CONCLUSION In SWOT Analyses we know about the STRENGTH, WEAKNESS, OPPORTUNITY, THREATS of the company. Here we choose NOKIA Company. STRENGTH and WEAKNESS are inside the company. OPPORTUNITY and THREAT are outside the company. Q5Anylyse the external factors that can affect the promotion of a product? INTRODUCTION: The Beginning of successful products is creative idea. The very first step of new product development process is the generation of product ideas. There are two factors that can affect the promotion of a product INTERNAL FACTORS EXTERNAL FACTORS Figure 7: Types of Factors 1. INTERNAL FACTORS- These are in company sources of product idea generation. There are four such possible sources, such as: 1. RESEARCH AND DEVELOPMENT 2. MANUFACTURING PEOPLE 3. SALES PEOPLE 4. TOP MANAGEMENT 2. EXTERNAL FACTORS- External Factors are those factors that are outside the company. These help in developing the new thinking. It involves consumers, competitors, reseller etc. It Includes: 1. SECONDARY IMFORMATION 2. CONSUMERS 3. RESELLERS 4. INVENTORS 5. COMPETITORS 6. FOREIGN MARKETS 7. CARTOON AND ANIMATIONS FILMS 8. OTHER SOURCES 1. SECONDARY INFORMATION- Most of the business magazines and newspapers have a new product section which provides important information about new product. 2. CONSUMERS- Customers are very important source of new product ideas. The customers suggestions and complaints are good source of new ideas. A company can arrange meetings of the customers in order to collect information regarding their problems and solutions. 3. RESELLERS- Resellers are integral part firms marketing system. They have close contact with the consumers and well aware about the market changes.Therefore, they can easily suggest fruitful ideas of new products. 4. INVENTORS- Most of the companies remain in regular contact with the inventors for new product ideas. Scientists and Engineers can be a key source of technological innovations and new product ideas from outside the company. 5. COMPETITORS- Manufactures must establish a formal procedure for monitoring the new product activities of their competitors. Competitors product mix also help ingenerating the new product ideas. 6. FOREIGN MARKETS- Every country is known for certain product or products. For example: Germany-Steel cars; France-Wine; Italy-Leather products etc. Therefore, for new products ideas one can visits the foreign markets. 7. CARTOON AND ANIMATION- The producers and writers of animation films develop and show various animated products and ideas in there films which become a good source of new products ideas. 8. OTHER FACTORS There are many other sources from where, we can collect the new products ideas, such as: (i) Technical universities, engineering collages, government research laboratories and private research organization. (ii) Industrial consultants, trade associations, advertising agencies. (iii) International trade fairs, exhibition and technical collaborations. (iv) Supplier of raw material, new product consultants etc. (v) Brainstorming sessions of the management and technicians. CONCLUSION There are two Factors that are can affect the promotion of a company. First is INTERNAL AND second is EXTERNAL. Here we explain EXTERNAL FACTORS. In Many ways these factors are helpful the promotion of the Company. Q6. Explain the term Marketing objectives and analyse them in relation to a Promotional Campaign? MEANING OF MARKETING: The meaning of marketing has changed and evolved in the modern world. The Marketing defines as The Process of Management which is responsible for satisfying, identifying and anticipating customer requirements profitability. Now-a-days marketing is based on providing continual benefits to the consumers, these benefits will be provided and a transactional exchange will take place. MARKETING OBJECTIVES INTRODUCTION: MARKETING OBJECTIVE is a term which tells us that what the organization is trying to achieve through its marketing activities during a specific period. Roles of Marketing Objectives in relations to the Promotional Campaign:- Campaign is an activity which demands systematic planning. Promotional Campaign can be made successful if marketing objectives are determined or set properly. Following process can get the campaign off to the right start: THERE ARE SEVEN STEPS: ASSESS MARKETING COMMUNICATION OPPORTUNITIES USE OF COMMUNICATION CHANNELS DEVELOPING THE PROMOTIONAL MESSAGE DEVELOPING THE PROMOTIONAL BUDGET DETERMINE CAMPAIGN EFFECTIVENESS DETERMINATION OF OBJECTIVES DEVELOPING THE PROMOTIONAL MIX Figure 8: Steps of Marketing Campaign. Assess Marketing Communication Opportunities. It is very important to review and understand the needs of the market, market consumer, competition of the products, current users, decision-makers, groups and the general public. What Communication Channels Will You Use In the first step of planning everyone should have defined markets, products in the markets and environments of the consumer and the product. The information of these types able to assist in deciding which communication channels will be most beneficial for the organization and their products. Determine Your Objectives One should have to consider that the objectives of a promotional campaign are different from marketing campaign. Promotional campaign analyzes the behaviors of those people, who have been exposed to your promotional communication. Determine Your Promotion Mix to determine promotion MIX one should have to allocate resources among sales promotion, publicity, advertising, publicity, E-marketing and personal selling. Develop Your Promotional Message To develop promotional message for the product and organization, there is need to sit with the team members, special attentions on the contents of the product, format, structure, content and source of the message. Develop the Promotion Budget The most exciting part of the campaign is Promotion Budget. At this stage we need to determine the total promotion budget. The steps involved in these stages are: 1. Determining cost breakdowns per territory and 2. Promotional mix elements. Determine Campaign Effectiveness After following all the steps of the marketing campaign, the promotional plan must be formal defined in a written document. In this document you should need to specify situation analysis, copy of the platform, timetables for the events and effective integration of the promotional elements with elements in your marketing mix. CONCLUSION Thus we can say that Role of marketing objectives is very important in relation to promotional campaign. There are many different steps these are helpful in market objectives. Q7. Describe Primary and Secondary research and explain the benefits and drawbacks associated with these research methods? As per my opinion, Primary and Secondary research are the difference in conducting the research. PRIMARY RESEARCH: In Primary research, there is no information available for the researcher; thats why researcher has to start from scratches and hypothetical views. BENEFITS OF PRIMARY RESEARCH Quick and cheap if your sample is small Computer code-able for quick analysis and repetition Coding enables multiple comparisons among variables Allows generalization views to a larger population Verifiable by replication and re-questioning of interviewees/respondents DRAWBACKS OF PRIMARY RESEARCH Using a large sample can be time-consuming Large number of research loses unique meaning and case study data of the specific area. This process takes long time and can be very expensive. If the interpretation of the question changes, this leads to change in the overall result. Researchers can bias the data by concept definition and question framing We cannot judge the honesty of the responding people. SECONDARY RESEARCH In Secondary research, the researcher has the primary research collected data available. These research data are made available from other publications or reports, like newspaper, books and annual reports of companies. In the secondary research there is no need to start from scratch. BENEFITS OF SECONDARY RESEARCH Low cost to acquire and Easy to access E.g. Library, journals. Clear views about the Research Questions. Easy to conduct research on the question and provide specific result. DRAWBACKS OF SECONDARY RESEARCH Lack of consistency and Quality of research. Cannot check Biases and Inaccuracy. Incomplete Information and Expensive charges for full research. The concern over whether any data can be totally separated from the context of its collection CONCLUSION Thus, we have two research First is Primary and second Secondary Research. Primary research is that in which data are not available firstly data should be collect. In Secondary research data are available; there is no need to collect the data. Data prepared by other organization. 8Explain the source of Information that are available to Business? INTRODUCTION Business information encompasses a high range of sources that people involved in the world of commerce can turn to for data on and discussion of business-related subjects. These sources, which can provided from daily newspapers , financial magazines to professional associates, colleagues, and social contacts, can be invaluable in helping small business owners to tackle various aspects of operations, such as marketing, Research, product forecasting, and competitive analysis. There are two types of source of Information: INTERNAL BUSINESS INFORMATION EXTERNAL BUSINESS INFORMATION Research and Development Manufacturing People Sales People Top management Print Information Television and radio Information Online Information CD Rom Information INTERNAL INFORMATION EXTERNAL INFORMATION Figure 9: Types of Sources. INTERNAL INFORMATION: These are in business information of product idea generation. There is four such possible information such as: RESEARCH AND DEVELOPMENT DEPARTMENT Almost all big companies have Research and Development Department. This department is responsible for developing new product idea after proper market research and improving the existing products. MANUFACTURING PEOPLE Engineers, scientists and skilled workers who manufacture product often have ideas about product improvement. They do come out with new product ideas, because that is in regular contact with the business-its nature, product, quality etc. SALES PEOPLE Company sales persons can also be a good source of new product ideas. These people know what customers are not getting and what customers want. TOP MANAGEMENT In fact, it is the responsibility of the top management to explore new product ideas. Their idea can be good because they precisely know about the company needs and resources. EXTERNAL INFORMATION: External information can be obtained from printed material AND broadcast reports PRINT INFORMATION The category of print information ranges from large number of books and journals, Newspapers, newsletters and microfilms. TELEVISION AND RADIO MEDIA Broadcasting media might be least helpful for the small business owner. ONLINE INFORMATION There is huge demand of online information in todays world. This is a powerful way to get and access information speedly and many ways and in many types. The computer to store, organize and disseminate vast amounts of information has truly revolutionized business publishing. Large number of social marketing and information site are available. Large online search systems can help overcome the incredible fragmentation of published information. SECONDARY STORAGE INFORMATION Secondary memories like, CD-ROM (compact disc read only memory), hard drives, DVD, Blue-rays are popular alternative to online services. CONCLUSION: Thus, we can say that there are many information sources available in business. There is INTERNAL and EXTERNAL Information Available in business. Internal Information is under the business. It is Flexible as well as External Information is under the customers, Producers etc.

Hate Crimes in Canada Essay -- Racial Relations, Minority Victimizatio

According to Petrosino (2003: 10) hate crimes can be defined as "..the victimisation of minorities due to their racial or ethnic identity by members of the majority. " (p. 4) Hate crimes are also known as bias-motivated crimes because the crimes are motivated by a bias towards a person or persons including but not limited to those of a different gender, ethnic background, religion, or sexual orientation. Hate crimes are quite serious and have severe and long lasting-effects for the targeted victims. Due to the severe nature of the crimes many countries have strict laws in place to punish offenders. Hate crime is not widely discussed in Canadian society because it has not been a prominent issue until now. â€Å"..The extent of the problem in Canada was limited to a small number of persons, such activity could create a climate of malice and destructiveness to the values of our society (Cohen Report, 1966:24). As a result of the committee’s efforts, Parliament amended the Crimin al Code in 1970, thus rendering hate propaganda as a punishable offence (Law Reform Commission of Canada, 1986:7) There are several reasons why offenders commit hate crimes, they vary from case to case, however, one key element is fear which is caused by ignorance. The offenders fear the unknown and the competition they feel that exists, them vs. the ‘others’. When fear is accompanied by other factors it could potentially lead to a violent crime. â€Å"The Desmond 2 economic or social success some minorities have attained may result in increased feelings of resentment by members of the larger population. As Levin & McDevitt (1993:48) argue, resentment can be found to some extent in the personality of most hate crime offenders. It may be directed toward a part... ..., or might serve as an entire defence.† and aggravating circumstance is defined as â€Å"Circumstances that make a crime more serious in the eyes if others; in hate crime, for example, racism makes an assault more serious, resulting in a harsher sentence.† (McCormick. Siegel, 2007, p.114) Involvement of organized hate groups or their members, absence of motive and existing patterns of similar incidents in a particular area are signs that a bias-motivated crime may have occurred, this warrants further investigation. Often times the individuals are unaware that they are victims of a hate crime. It is not uncommon to have victims and offenders be a part of the same gender, race, sexuality or religion, it is not always about the common differences but the perpetrator's perception of ‘difference’.

Free Essays - No Innocence in Catcher in the Rye :: Catcher Rye Essays

No Innocence in Catcher in the Rye Probably the greatest irony of the novel is the fact that, despite his love of "childhood innocence," Holden is and acts far from innocent himself. In fact, he is its antithesis. He acts that way for many reasons. First of all, he has so many responsibilities. Second, he never fits in with the crowd, and finally, he never gets any real help for the problems that he deals with. Holden does have a love for "childhood innocence" as seen across the book. For example, on page two hundred and one "Somebody'd written ' Fuck you' on the wall. It drove me damn near crazy. I thought how Phoebe and all the other little kids would see it, and how they'd wonder what the hell it meant, and then finally some dirty kid would tell them-cockeyed naturally- what it meant, and how they'd all think about it and maybe even worry about it for a couple of days. I kept wanting to kill whoever'd written it... But I rubbed it [The 'fuck you' written on the wall] out anyway." Another example is on page two hundred and eight, "'So shut up.' It was the first time she [Phoebe] ever told me to shut up. It sounded terrible. God, it sounded terrible. It sounded worse than swearing." There is one more outstanding quotation from the novel which is found on page two hundred and thirteen. "I felt so damn happy all of a sudden, the way old Phoebe was going around and around [the carousel]." All these examples clearly show that Holden appreciated "childhood innocence" to a great extent. Yet Holden acts the opposite. The irony in this novel is Holden's behavior, which is far from being innocent. He smokes, drinks, always depressed, thinks about suicide, thinks about going embarking to a far place, and has people tell and act in many weird ways. There are three main reasons why he acts this way. Firstly, Holden being only sixteen years of age already has so much responsibility. He has to get money for food and travel. When he travels he has to make sure he doesn't get lost, and actually gets there. He has to make sure that he doesn't flunk school.

Recording and Viewing Live Band Performances :: Expository Essays Research Papers

Recording and Viewing Live Band Performances Many people enjoy listening to music, but are always really excited to go see a live performance of their favorite bands. There’s something about the atmosphere of being with thousands of people who all love the same band you do. Everyone is going crazing and yelling and screaming for joy. Then the show ends. After the show fans usually stop by the souvenir stands and by a shirt or poster to commemorate their trip to see their favorite band play live. But, what if the show didn’t have to end? What if there was a souvenir each fan could buy that made the show live on forever? The Grateful Dead and Phish, jam bands with a very dedicated following of fans, have come up with a solution to make the show live on. The idea started back in the 1960s and 1970s when the Grateful Dead developed their loyal following. The Grateful Dead allowed and actually encouraged their fans to record the bands live performances. At the live shows there would be a sections blocked of for the tapers. They would all set up their recording equipment and would then capture every moment of the show. Then in 1983 Phish played their first gig and also started to develop a very loyal and dedicated fan base. Phish too allowed and encouraged their fans to record their live performances. The Dead heads and Phish heads that recorded the shows made the shows live on forever for many fans. The tapers first started trading tapes of the shows with fans who requested a specific show. Then they actually put all of their shows on the internet to be available for download for free. Sites were dedicated to downloading Phish and Grateful Dead shows. Any show you wanted was pretty much available for download and at no cost. This gave the loyal fans a chance to relive the experience they went through at the shows and was completely permitted by the bands even though they were not receiving any royalties. Now in the year 2004 other bands have finally caught on to the wonderful idea of recording live shows and making it available to their fans. However, it is not exactly the same way that the Grateful Dead and Phish used to do it. It all started when in 2003 Phish began an official website called www.

Homelessness in Sacramento

Social class in society, those who fall in the underclass are referred to as the poor. They typically live in areas with high rates of poverty and few opportunities to Improve their lives. But what about those who have less than the lower class. There Is d rising population of people who have lost everything and therefore must take shelter In the local parks, abandoned buildings, overpasses, and any other form of protecuon against the elements (Schutt, 201 1 | Homelessness Is a social problem affecting our nauon, which can only continue to grow If society does not make a hange.Eltzen, Zinn, and smith (2011) define a social problem as Inducing material or psychic suffering for certain segments of the population; there are sociocultural phenomena that preventa significant number of societal participants from developing and using their full potential; and there are discrepancies between what a country such as the united states Is supposed to stand for (equality and and democracy) and th e actual living conditions In which many ot its people live (PS). The population ot those who are homeless is difficult to specifically identity.Many are otten huddled in small areas and do not travel tar trom a location, but others may travel trom region to region causing the numbers to be skewed. Sacramento, Calitornia has many local and nationally run organizations and businesses dedicated to assisting those who have fallen on hard times. One organization particularly has provided many opportunities to not only provide assistance to the local homeless population, but also worked with local and statewide policy makers to reduce the rates of homelessness in the region. Sacramento Steps Forward (SSF) is more than just a food bank.Providing both temporary and permanent housing for adults and families with children, providing access to employee training, and also advocating for community support are some of the services they do (SacramentoStepsForward, 2013). Sacramento Steps Forward also monitors and evaluates the services provided to those in need in order to ensure the diverse needs of Individuals experiencing homelessness are met _ They have created the Homeless Management Information System (HMIS) which Is an electronic database used to store characteristic service needs Information of Individuals experiencing homelessness.Each year Sacramento Steps Forward conducts a Point- In-Time count of individuals on the streets in order to determine the number of homeless In the Sacramento region (SacramentostepsForward, 2013). The staff and volunteers take to the streets for one night throughout the Sacramento region to talk to Individuals experiencing homelessness In an effort to gather demographic and living condltlon data. using HMIS will help us to provide an accurate and more consistent representation of our regions homeless population.According to the ssF website, â€Å"overall, homelessness In our (Sacramento) region Is on the decline. However, we have seen a staggenng 41. 5% Increase In one population-tamlly homelessness. † The youth and young adults ages 14-24 make up nearly ot the total population experiencing homelessness in the Sacramento area (SSF, 2013). negative perception that follows the stigmas associated with being homeless can lead to social rejection for many individuals.When we look at people who are still in their teenage years, and are not fully developed mentally, these stigmas can lead the individual to follow the person-blame approach. The homeless are to be blamed for heir own living conditions because if they were to Just get a Job, then they would not be where they are. People are generally afraid of what they do not know. The economic elite and powerful who live in the upper class are not exposed to people who are homeless as often as those who belong to the lower-class of structured societies.It is easy for people who belong to the economic elite to look down on those who are homeless as view them as infe rior. Since the effects of homelessness may only catch their attention when they are driving on their way into work and see a man on the corner with a cardboard sign. Those in the upper class are less likely to be as tolerable towards these individuals. There opinions would lean on the side of the person-blame approach of attribution.When we consider that the majority of Americans live in the lower and middle class levels of society, the likelihood of acceptance for those who are homeless can be greater since they have more exposure in their communities to the homeless population. Individual interpretations suggest that homelessness is the result of personal deficiencies, such as substance abuse and social disaffiliation, whereas structural interpretations uggest that it is the result of systemic factors, such as lack of affordable housing and employment opportunities (Cronely, 2010).The lower class beliefs of homelessness can be directed towards the system-blame approach, feeling t hat the individuals are where they are as a result of a flaw in society. People who consider homelessness a structural problem are more likely to favor government action than those believing in individualistic causes (Lee, Lewis, & Jones, 1992). When analyzing homelessness, we can also use the sociological imagination. C Wright Mills describes the sociological magination as awareness of the relationship between an individual and the wider society (Eitzen, Zinn, & Smith, 2011, p. ). The sociological imagination allows us to look beyond our limited experiences and knowledge in order to see the world and it's people how they really are. Few people are willing to try to understand what the lives are like for individuals who are homeless. The people who are willing and able to help are limited in the resources available to them. Food banks are open and supported to provide a meal for the individuals and families that are homeless, but ewer Job assistance and training programs are availab le.The homeless will be kept alive with minimal meals, but little else is available to assist in the change of their conditions. Food banks serve a valuable purpose in keeping those in need alive, Society is only sustaining them by giving a little when what they truly need is teaching, coaching, and counseling on how to become a contributing member to society, and not someone tagged with a social stigma or considered deviant. One way to remedy the problem is reduce the economic inequality that exists in society.The tax breaks for the powerful which do not get redistributed to state funding are hindering the full potential that organizations like Sacramento Steps Forward are truly capable of achieving. By challenging the current social order and demanding the redistribution of wealth from the elite to the lower classes is one way to ease the homelessness is to offer and provide more counseling to those who may have a mental disorder and/or a drug problem. The longer that a stigma of deviant, loser, hopeless, and homeless are attached to an individual, the less self-confident that erson may become.Being treated like an animal that do not deserve to belong toa society can do mental and emotional damage that could leave damage that a trained professional may be required to assist that person. Experiences of homelessness negatively affect people's sense of identity to destructive proportions. Experiences of homelessness may have profound effects upon people's sense of identity both personally and socially (Williams ; Stickley, 2011). Homelessness is a social problem affecting our nation, which can only continue to grow if society does not make a change.